Founders
We help health-tech and wellness founders design AI, data, and the humans who use them as one system — so investors, clinicians, and regulators are looking at the same object, and the product can be explained and audited.
Design a faster path to investments and milestones by developing what your customers and VCs want to see from you.
Concrete offers
A written map of the idea, the missing pieces that determine survival, the regulatory and clinical path, and the data you will need the day after launch. Ends with a go / reshape / do-not-build recommendation and a 90-day plan.
Operating model, product architecture, and investor narrative as one document set. Clinical, technical, and commercial stop telling three stories. You walk into diligence with a shared brain, not a deck and a prototype that disagree.
Design of the data and integrative-AI layer so you are not launching another silo. Patient, clinician, and operator see one picture. The model sits inside the workflow you will actually staff.
Clinical, regulatory, legal, and financial risk map for angels and strategic investors. Built from the same practice used inside pharma, CROs, and ministries — not from a startup checklist.
A taste of the advice
Grace's view from Investor Connect (2021), where she spoke as an investor and an advisor to investors.
Myth
What works
Start with the user, whoever you define that user to be. Solve their problem first.
“Design for data instead of the user's problem and you've built another database, another dashboard.”
Myth
What works
Prove value across more than one use case, so people come back.
“If people can do it on paper, or work around it, they will. Once they've used it once, they won't use it again.”
Myth
What works
Name the decision maker and the actual payer before you build.
“Usually the patients are not the ones paying. If they are, they need to see a benefit right away.”
Myth
What works
Build coalitions and aim for industry-wide adoption.
“It's hard to get to that wallet without a credible brand behind you. Coalitions are the key to unlocking this kind of change.”
Myth
What works
Treat regulatory and compliance depth as your edge.
“Investors underestimate the regulatory side of healthcare. Show that your team has advisors or personal experience with compliance.”
Myth
What works
Build for the marathon, not the moment.
“Even during an epidemic, testing, PPE and telemedicine were hard to break into. Investors will look for sustainability beyond COVID.”
Who this is for
You are past the slogan and short of an architecture. You may be raising, partnering with life sciences, or trying to sell into government. You do not need another advisor who has only seen pitch days.
Since 2016, Health Enovation has advised and done due diligence for 700+ investors and startup founders, including PE/VC investors, C-level executives, and founders. See the investor and startup work.
Grace S. Lee has built a nonprofit, taken a first‑in-class NDA through FDA, run global data P&Ls, began case narrative automation while at a pharma company (2006–07), built a regulator-accepted drug-safety language model for Bayer while at Covance (2008; and for 50+ other clients through 2010) and CLASS on Google technology (2013), authored and designed national strategy, and shipped a public-health platform. The founder work is that human‑ and data‑centric AI practice, applied to your company.